YouTube CPM Calculator

CPM from your own real ad revenue and impression numbers.

Enter your real ad revenue and ad impressions from YouTube Studio.

Ad revenue ($)

Ad impressions

More free tools: RPM Calculator Money Calculator See all tools →

Creator guide

CPM measures ad demand, RPM measures your payout

CPM is what advertisers pay per 1,000 ad impressions; it's a different, usually higher number than RPM.

What this tool does

Computes CPM directly from the real ad revenue and ad impression numbers you enter.

How to use the result

Compare it to your RPM to see how much of total ad demand is reaching your payout.

Data to note

This is pure client-side math on the numbers you enter — it does not fetch or estimate anything from YouTube.

A simple way to use this tool

Track CPM alongside RPM to see how much of ad demand actually reaches you.
Use your real ad revenue and impressions from YouTube Studio.
A rising CPM with a flat RPM can mean more non-ad revenue diluting the mix.

FAQ

Common questions

RPM is your revenue per 1,000 total views (after YouTube's cut). CPM is what advertisers pay per 1,000 ad impressions specifically — a different denominator, and CPM is usually higher than RPM.

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