YouTube revenue planning
YouTube RPM and revenue calculator.
Use your own RPM to see a simple revenue estimate. This is better than fixed niche numbers because actual RPM changes with audience country, content type, season, and monetisation.
Use real channel data: RPM means revenue per 1,000 views after YouTube's share. A niche category helps with research, but it does not guarantee a fixed RPM. Enter the RPM from YouTube Studio when you have it. For a new channel, treat this calculator as a planning tool, not a revenue promise.
AudienceCountry, age, and buyer intent
DemandSearch interest and repeat video ideas
CompetitionStrong channels and content gaps
FormatLong videos, Shorts, or both
Personal finance & investing
100K monthly views ≈ $1,000–1,500
$10–15RPM
Business software & AI tools
100K monthly views ≈ $900–1,400
$9–14RPM
Insurance & legal explainers
100K monthly views ≈ $800–1,300
$8–13RPM
Real estate
100K monthly views ≈ $700–1,100
$7–11RPM
Health economics
100K monthly views ≈ $600–1,000
$6–10RPM
Education, tech reviews & luxury lifestyle
100K monthly views ≈ $400–700
$4–7RPM
Gaming & entertainment
100K monthly views ≈ $100–300
$1–3RPM
RPM math: (RPM ÷ 1,000) × monthly views. AdSense alone, before sponsorships. Actual RPM shifts with audience country, season, and video length.
High-RPM niches also draw sophisticated competition. The move isn't to avoid them, it's to enter through underserved sub-niches: "personal finance" is crowded, "retirement planning for expats" is wide open at the same RPM. We validate demand and competition with data before locking your niche.
What real channels report: a true-crime/education channel with 1.47M subscribers ran a $9 RPM and sold for $600K on Flippa. A 9-year gaming channel earned roughly $2.80 RPM on 8.8M yearly views. Numbers like these are why we validate a niche's real RPM before locking it in, not just its RPM on paper.