YouTube Retention Calculator

Creator guide

Retention has no universal "good" number

Retention percentage depends heavily on video length and niche — the only reliable benchmark is your own channel's history.

What this tool does

Computes retention percentage directly from your real average view duration and video length.

How to use the result

Compare it against your own past videos — there is no universal benchmark.

Data to note

Retention is capped at 100% in the result, since average view duration can occasionally exceed a short clipped/looped length.

A simple way to use this tool

1. Compare your own videos against each other over time.
2. A short video will usually retain a higher percentage than a long one.
3. Use it alongside the Hook Generator to improve early-video retention.