Building and operating marketplace stores and custom software
Devlip was created to bridge the divide between agencies that understand marketplace Buy Box algorithms and software engineering teams capable of writing production code.
Three principles that guide our work
How we structure our team, align financial incentives, and protect client assets.
Multi-channel operations
We manage Amazon, Walmart, Shopify, TikTok Shop, and eBay under one coordinated catalog and inventory strategy.
Production software engineering
We build custom Next.js storefronts, React Native mobile apps, POS tools, and marketplace API middleware with modern code standards.
Shared risk and ownership
On qualifying partner accounts, we earn our compensation as a 50/50 share of net profit. You retain 100% ownership of your store and intellectual property.
Executive leadership
Direct operational and engineering accountability from agency leadership on every client account.
Sami Ullah
Marketplace Strategy & Operations
Sami leads multi-channel marketplace operations and partner strategy across Amazon, Walmart, and TikTok Shop in the United States, Canada, and the United Kingdom.
He created Devlip to solve the operational risks of traditional agencies: enforcing strict domestic two-step warehouse prep, 100% client account ownership, and a shared 50/50 profit split model where the agency only profits when the client profits.
Usman
Store Operations & Partner Accounts
Directing day-to-day store operations and partner order routing, Usman oversees fulfillment workflows across Amazon, Walmart, eBay, and Shopify to guarantee strict compliance and 100% on-time delivery metrics.
With extensive background in multi-channel retail logistics and account health protection, he ensures every partner catalog runs smoothly with zero operational friction.
A distributed team of operators and engineers
We work across time zones in North America and the United Kingdom to support daily marketplace sales and technical releases.
Devlip operates as a distributed team of marketplace operators, logistics coordinators, and full-stack software engineers based in the United States, Canada, and the United Kingdom.
Rather than maintaining expensive downtown offices that inflate client retainers, we invest directly into analytical software licenses (Helium 10, Keepa, Sellerboard), domestic warehouse logistics relationships, and experienced technical talent.
United States, Canada, United Kingdom, Australia, and Europe.
Monday through Friday, 9:00 AM to 6:00 PM Eastern Standard Time.
Partner with our operations team
Schedule a confidential discovery call to evaluate your e-commerce store or technical build requirements.