Operational Rigor

The 5-Step Devlip Operating Process

How we take brands from audit to multi-marketplace scale with complete transparency and zero guesswork.

Forensic Audit & Feasibility Assessment

Day 1 – 3

Before writing contracts or taking user permissions, we run a forensic review of your existing catalog, fee structures, and competitors.

Key Deliverables

90-day search term report & wasted PPC spend analysis

Fee structure audit: Dimensional weight tier check and FBA storage fee analysis

Review sentiment analysis of top 3 category competitors

Landed margin feasibility score (>30% target net margin)

Client Responsibility: Provide read-only secondary user permissions or catalog product list.

Growth Roadmap & Economics Calibration

Day 4 – 7

We build a financial model establishing target ACoS, break-even ROAS, inventory reorder thresholds, and channel priorities.

Key Deliverables

Channel expansion timeline (Amazon → Walmart WFS → TikTok Shop)

Price point modeling factoring in returns reserve and ad allowances

Supplier negotiation targets (unit target price and MOQ reduction)

Custom Plan of Action review if recovering a suspended account

Client Responsibility: Review and sign off on margin models and target budgets.

Listing Optimization & Logistics Prep

Weeks 1 – 2

We prepare the operational foundation: converting listing copy, designing A+ Content, and coordinating freight and barcode compliance.

Key Deliverables

A10 algorithm keyword research and high-converting copywriting

3D product renders, dimension infographics, and A+ Brand Story design

FNSKU barcode labeling and Amazon/Walmart pallet prep specs

Freight forwarder customs clearance coordination

Client Responsibility: Approve creative proofs and fund inventory purchase orders directly with supplier.

Launch Velocity & Ad Architecture

Weeks 3 – 4

The catalog goes live. We deploy structured advertising silos and begin creator affiliate sample seeding.

Key Deliverables

Sponsored Products, Sponsored Brands, and competitor ASIN defense ads live

TikTok Shop affiliate outreach: Seeding 50–100 free samples to verified creators

Automated repricing rules activated for Buy Box dominance

Negative keyword harvesting executed 3x weekly to cut ad waste

Client Responsibility: Ensure inventory arrives at fulfillment centers on schedule.

Scale, Multi-Channel Sync & P&L Reviews

Ongoing (Month 2+)

We expand winning ASINs into secondary marketplaces, optimize inventory reorders, and conduct weekly financial P&L reviews.

Key Deliverables

Porting winning Amazon SKUs to Walmart WFS and TikTok Shop

Amazon DSP programmatic display and off-platform Meta retargeting

Weekly P&L reporting showing gross sales, all fees, ad costs, and net profit

FBA reimbursement audits to claim funds owed for lost inventory

Client Responsibility: Bi-weekly executive check-in call with your dedicated account director.

Phased Implementation Roadmap (12 Months)

From MVP to #1 Multi-Marketplace Growth Partner

A disciplined, phased execution plan ensuring operational capacity, software reliability, and verifiable client ROI at every stage of expansion.

Phase 1 · Months 1 – 3Completed

Strategy, MVP Architecture & Core Systems

Next.js 14TypeScriptTailwind CSSAmazon SP-APIHelium 10

Strategic Objectives

Architect full-stack Next.js storefront & modern UI system
Establish Amazon Wholesale FBA and brand approval pipelines
Build client-side unit economics engine & Amazon profit calculator
Deploy 100% compliant secondary user permissions & security protocols

Concrete Deliverables

Production Next.js 14 multi-marketplace web agency platform
Free instant Amazon FBA & Profit Margin Calculators
MSA, SOW and Zero-Upfront legal contracts with CRFA compliance
Direct US wholesale distributor sourcing agreements

Resource Allocation & Operational Capacity

Team Roles & Year 1 Budget Matrix

Modeled after established US/CA/UK agencies. We start lean with an MVP infrastructure (~$50k initial capitalization) and scale staffing sustainably as client performance commissions materialize.

~$220K–$250K

Total Year 1 CapEx & OpEx

Operational Domain	Staffing / Resources	Cost Allocation	Responsibility Scope
Full-Stack Engineering & Architecture	2 Engineers (Frontend + Backend/API)	$150,000 / year	Core Next.js platform, SP-API middleware, calculator logic, and database pipelines.
Product Design & Mobile UX/UI	1 Senior Designer	Included in Dev Allocation	Mobile-first design systems, 3D product renders, and conversion optimization.
E-Commerce Content & SEO Strategist	1 Specialist	$60,000 / year	Marketplace keyword research, listing copy, A+ modules, and educational guides.
Marketplace Account Director & Ops	1 Senior Director	$72,000 / year	Daily seller central health, client communication, and wholesale supplier onboarding.
SaaS Intelligence & Cloud Infrastructure	Helium 10, Sellerboard, Vercel, AWS	$24,000 / year	Enterprise tool subscriptions, API rate limits, hosting, and database clusters.

Ready for Phase 1: The Forensic Audit?

We review your catalog, fee structure, and ad spend with zero upfront commitment.

Apply for Zero-Upfront Partnership

FTC Compliance & Typicality Disclaimer: Results shown are from specific client accounts and are not typical. Marketplace outcomes depend on capital, category, competition, inventory availability, and factors outside our control. We operate client-owned accounts and do not guarantee specific revenue or profit figures.