Supplier Quote Comparison
Compare up to 3 real supplier quotations side-by-side on true landed cost per unit, not just quoted unit price.
Supplier Quote Comparison
Compare up to 3 real quotations side-by-side on true landed cost, not just unit price.
| Field | |||
|---|---|---|---|
| Unit price ($) | |||
| MOQ (units) | |||
| Sample cost ($) | |||
| Freight per unit ($) | |||
| Import duty (%) | |||
| Other fees per unit ($) | |||
| Lead time (days) |
Landed cost = unit price + freight per unit + import duty (% of unit price) + other per-unit fees. This does not include marketplace referral/fulfillment fees or advertising — use the platform-specific profit calculators for full net margin once you've picked a supplier.
How to Use the Supplier Quote Comparison
- Enter Your Unit Price & Landed Cost: Input your target selling price and total landed cost of goods (factory price + ocean/air freight).
- Calibrate Marketing & Returns: Most calculators unrealistically assume zero ad spend and zero returns. Input your expected PPC advertising rate (typically 8–15%) and return reserve.
- Review Net Margin & Break-Even: View your true bottom-line profit per unit, return on investment (ROI), and sensitivity test before ordering stock.
What is the Supplier Quote Comparison?
What Does a Healthy Margin Look Like in 2026?
In modern e-commerce, gross margins must support rising customer acquisition costs. For private label brands on Amazon and Walmart, target a 20% to 30% net margin after all platform deductions and ad spend. For wholesale distributors, aim for 12% to 18%. If your net margin falls below 15%, sudden ad spikes or returns will push your SKU into unprofitability.
Common Mistakes Other Calculators Miss
- Ignoring the Return Rate: Most apparel and consumer goods see 4% to 10% returns. Amazon charges return processing fees and inspection losses.
- Zero Ad Budget Assumption: Organic traffic alone is rarely sufficient at launch. Factoring in 10–15% PPC ad spend prevents negative cash surprises.
- Packaging Creep: A quarter-inch excess in retail box dimensions can bump an item into the higher bulky size tier, doubling fulfillment fees.
Frequently Asked Questions
What counts toward "landed cost" here?
Unit price, freight per unit, import duty (as a percentage of unit price), and any other flat per-unit fees you enter. It does not include marketplace referral/fulfillment fees or advertising — use the platform-specific profit calculators for full net margin after you've picked a supplier.
Why can a higher unit price be the better deal?
A supplier quoting a lower unit price but requiring sea freight from a farther region, a higher MOQ (tying up more working capital), or a longer lead time can end up costing more per unit landed, or carry more cash-flow risk, than a slightly higher quote with faster, cheaper logistics.
Numbers Not Working Out on Your Current Account?
We operate marketplace accounts on a Zero Upfront Fee model. We audit your wasted ad spend and renegotiate supplier landed costs.