Specialized Capability · USA · CA · UK
Multi-Channel PPC & Retail Media
Amazon Sponsored Ads & DSP, Walmart Connect, TikTok Spark Ads & Meta Direct Response.
Direct Answer: Multi-Channel PPC & Retail Media by Devlip delivers systematic execution across North American and UK channels. We eliminate wasted advertising spend, optimize listings for algorithmic ranking, and handle logistics with transparent pricing and zero upfront fees on qualifying accounts.
Common Pitfalls We Solve
Why Most Sellers Struggle with Multi-Channel PPC & Retail Media
High TACoS (Total Advertising Cost of Sales) eroding your net profit margins
Wasting ad spend on irrelevant search terms and negative keyword bleed
Inability to scale off-Amazon traffic profitably via Meta and TikTok
Deliverables
What Is Included in This Service
Custom campaign architecture: Exact match scaling, broad discovery, and competitor ASIN defense
Negative keyword harvesting 3x weekly to cut wasted ad budget
Dayparting and bid optimization algorithms based on peak conversion hours
Sponsored Brands, Sponsored Display, and Amazon DSP audience retargeting
Walmart Connect in-grid ads and brand banner campaigns
TikTok Spark Ads and Meta Advantage+ e-commerce funnel integration
Specialized Tools:Amazon Ads APIWalmart ConnectTikTok Ads ManagerMeta Ads ManagerPacvueScale Insights
Standard Operating Procedure
Our 4-Step Execution Process
1Day 1–2
Historical Ad Audit
Deep dive into 90-day search term reports, wasted ad spend, and top converting terms.
2Week 1
Campaign Restructure
Isolating high-intent targets into dedicated budget silos with strict bid caps.
3Daily
Algorithmic Optimization
Continuous bid adjustments, placement multipliers, and negative keyword mining.
4Month 2+
Scale & DSP Retargeting
Deploying DSP programmatic audio/display and off-platform Meta retargeting.
Fee Transparency
Pricing Band
$1,200/mo flat or 12% of ad spend (whichever is higher). Included in full-service packages.
Common Questions
Frequently Asked Questions
What target ACoS or TACoS do you aim for?
Target ACoS depends strictly on your product profit margin. For mature accounts, we typically target a blended TACoS between 8% and 14%, ensuring profitable bottom-line contribution.
FTC Compliance & Typicality Disclaimer: Results shown are from specific client accounts and are not typical. Marketplace outcomes depend on capital, category, competition, inventory availability, and factors outside our control. We operate client-owned accounts and do not guarantee specific revenue or profit figures.