Call WhatsApp Book
Paid acquisition

Google and Meta ads that buy revenue, not just clicks.

Search, Shopping, Facebook, and Instagram campaigns, built, tested, and tracked as one system. We run two platforms well instead of five platforms thin.

2 Platforms we run well: Google & Meta
CPC Efficiency obsessed
ROAS Or lead value
90d Optimization sprints
Paid Ads customer journey

From first click to a client who stays with you.

Built for business owners who need more good leads or sales. Good ads are only one part of the experience. This is how we guide you from your first visit to clear results, regular support, and long term growth.

Awareness

You need more sales

Your ads are not bringing enough good leads or sales. You start looking for help.

WhereGoogle, social media, referrals
"I need ads that bring real business."
We show a clear plan and useful examples.
We trackVisits from search, ads, and referrals
Acquisition

You ask for an audit

You visit the page, check our work, and share your current ad problem.

WhereWebsite, audit form, strategy call
"Can this work for my business?"
We check your offer, ads, tracking, and sales process.
We trackAudit requests and booked calls
Onboarding

We set the basics right

We agree your goal, get access, fix tracking, and make a campaign plan.

WhereKickoff call, shared files, ad accounts
"Will you understand my business?"
You know what we need, what we will do, and when.
We trackTime to get access and start work
First week
Engagement

Your campaigns go live

We test ads, audiences, and landing pages. You get short updates you can understand.

WhereAd accounts, reports, weekly calls
"Are we getting better results?"
We improve what works and stop what does not.
We trackLead cost, sales, and ad results
Every week
Retention

We protect the progress

Each month, we review costs, lead quality, sales, and the next best move.

WhereMonthly review, email, strategy call
"Is this still worth my budget?"
Your plan changes when your market or goals change.
We trackRenewals and client feedback
Every month
Advocacy

You share the result

When the work has helped your business, we ask for honest feedback or a referral.

WhereReview request, case study, referral
"I know another business that needs this."
We make it easy to share your experience.
We trackReviews and referral leads
After results

Ready to start your journey? Step one takes 30 minutes.

Book a Free Strategy Call
Google Search and Shopping PPC campaigns
01. Google Search & PPC

Ads that show up when someone's ready to buy.

Search campaigns built around real buyer intent: the right keywords, ad copy that matches what people actually typed, and landing pages that turn the click into a lead or a sale.

  • Keyword research built around buyer intent, not guesses
  • Ad copy and extensions built for the click-through
  • Negative keywords so budget doesn't leak on junk clicks
  • Shopping campaigns for e-commerce catalogs
Launch Google Ads
Meta Facebook and Instagram ad campaigns
02. Meta Ads

Feeds and Stories that stop the scroll.

Facebook and Instagram campaigns built on real audience research, not just boosting a post. Creative, targeting, and budget pacing work together across Feed, Stories, and Reels.

  • Audience research: interest, lookalike, and retargeting stacks
  • Image and video ad variants built to be tested, not guessed
  • Placement strategy across Feed, Stories, and Reels
  • Pixel and Conversions API set up correctly from day one
Launch Meta Ads
Paid creative testing systems
03. Creative testing

Creative is the lever. We test it like science.

Headlines, images, video hooks, and offers, run as a system, not a hunch. DEVLIP pairs Content Production with media buying so losing ads get cut fast and winners get more budget. No forever-running ads that quietly burn margin.

  • Hypothesis backlog and test cadence
  • Hook / body / CTA modular creative kits
  • Statistical discipline before scaling spend
  • Organic winners promoted into paid, and back again
Install testing cadence
Retargeting campaigns across Google and Meta
04. Retargeting

Most buyers don't convert the first visit.

Sequenced retargeting across Search and Meta for site visitors, cart abandoners, and past customers, with frequency caps so it never feels like harassment.

  • Retargeting audiences built from real site and store events
  • Sequenced messaging, not the same ad on repeat
  • Frequency and fatigue controls
  • Cart and browse abandonment flows for e-commerce
Set up retargeting
Paid media measurement and attribution
05. Measurement

If you cannot measure it, you cannot scale it.

Pixels, conversions, and CRM joins get instrumented before real budget goes out. DEVLIP builds reporting that shows CPC, CPA, and ROAS, so creative and bidding decisions are evidence-led, not guesswork.

  • Conversion tracking and event hygiene across Google and Meta
  • GA4 and CRM / store data joined to ad performance
  • Weekly scorecards operators actually read
  • Incrementality checks when the numbers look too good
Fix my measurement
Full-funnel paid media strategy
06. Full-funnel media

Awareness to close, one scorecard.

We do not run random campaigns. DEVLIP structures funnels: prospecting that finds, retargeting that reminds, and conversion that closes, with creative matched to each stage and budgets that move with performance.

  • Funnel maps from first impression to purchase
  • Retargeting sequences with fatigue controls
  • Offer and landing alignment with DEVLIP commerce
  • Scale playbooks when unit economics clear the bar
Design my funnel
Capabilities

Six levers of a paid growth machine.

Media buying with creative discipline. Spend that compounds assets, not waste.

Google Search & PPC

Keyword and Shopping campaigns built around real buyer intent, not guesses.

Meta Ads

Facebook and Instagram campaigns across Feed, Stories, and Reels.

Creative testing

Structured test cadence so winners scale and losers get cut before they burn budget.

Retargeting

Sequenced campaigns that bring back visitors who didn't convert yet.

Measurement

Tracking, joins, and scorecards that make scale decisions honest.

Full-funnel media

Prospecting, retargeting, and conversion structured as one accountable system.

Engagement path

From audit to scaled spend with discipline.

Measurement first. Creative second. Scale only when unit economics clear.

Diagnose

Account, tracking, creative, and funnel audit, with a ranked opportunity map.

Instrument

Conversions, audiences, and reporting locked before meaningful budget.

Test

Google and Meta creative sprints with clear kill / scale rules.

Scale

Budget expansion, funnel expansion, and weekly optimization on the winners.

FAQ

Straight answers before you raise spend.

Which platforms do you run ads on?

Google Search and Shopping, plus Meta: Facebook and Instagram. Two platforms, run well, not five, run thin.

What budget do we need to start?

Enough to generate real data. We scope a test budget on the strategy call, matched to your target CPA or ROAS.

Do you create the ad creative?

Yes, through DEVLIP Content Production or within the ads engagement. Not handed off to freelancers.

How do you define success?

CPA, ROAS, and contribution margin for e-commerce and leads; CPC and conversion rate while we're still testing.

Can this connect to our other marketing?

Yes. Paid feeds DEVLIP SEO, Social Media, and Content Production, so winning ad creative and messaging improve organic too.

How fast can we start?

Most accounts launch within a week of the strategy call, once tracking is in place.

Do we own the ad accounts?

Yes. Campaigns run on your own Google Ads and Meta Business accounts, and you keep full ownership and access.

What are the contract terms?

Scope, timeline, and terms get confirmed in writing before kickoff. No surprises, no fine print.

What does Paid Ads cost?

Pricing depends on scope, requirements, complexity and timeline. We provide a custom proposal after understanding your project.

How do we pay you?

Bank transfer, wire, card through Stripe, or PayPal. Whichever works best for you.

Free strategy call

Ready for paid media that buys revenue, not vanity?

Thirty minutes. Account diagnosis, creative gaps, and a clear path. No pitch theater.