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Shopify systems

Shopify, built and run like a flagship.

Storefront design, Shopify Plus and headless builds, app ecosystem architecture, migrations, and the ongoing maintenance that keeps a premium store fast, stable, and selling. All under one roof.

2.8× Avg. CVR lift
24/7 Store monitoring
3 Shopify disciplines
90d Results guarantee
The framework

A Shopify store isn’t one build. It’s four foundations.

Storefront, conversion, operations, and continuity. Miss one and the other three eventually feel it.

01 — Storefront

Design and development that gives the theme its own identity, from section layout to PDP storytelling.

02 — Conversion

Checkout friction removal, Core Web Vitals, and structured A/B testing so traffic turns into orders.

03 — Operations

A curated app stack, custom integrations, and clean migrations that keep the backend as sharp as the frontend.

04 — Continuity

Monitoring, updates, and priority fixes that keep the store stable long after launch day.

Your journey

From first doubt to a system that runs itself.

Most Shopify store owners find us the same way. A store that's live but not converting the way it should. Here's the map: what you do, where it happens, what you're likely thinking, and how we respond.

Awareness

Your Shopify store isn't selling

You've got products listed, but traffic isn't converting into real orders.

WhereGoogle search, Shopify app store reviews, Shopify communities
"I set up my store myself but sales just aren't coming."
We show you what's actually blocking checkout, not generic tips.
Consideration

You compare Shopify experts

Shopify Partners, freelancers, in-house. You're checking who actually knows Shopify's platform limits, not just themes.

WhereShopify Partner directory, past stores, reviews
"Do they actually know Shopify, or just web design?"
Real Shopify stores you can browse, built and run by us.
Decision

You book the free call

Thirty minutes, no pitch theater. You leave with a clear scope and a real number.

WhereThe free strategy call
"Is this worth thirty minutes of my time?"
A clear scope and number. No pressure either way.
About 30 minutes
Onboarding

We set up your store

Theme, apps, and payments get configured and tested before you go live.

WhereKickoff call, theme setup, test orders
"I hope nothing breaks once real customers show up."
A fully tested store, checkout included, before launch day.
Week 1
Growth

Your store keeps growing

Apps, promotions, and pages get added as your catalog and traffic grow.

WhereMonthly reports, Shopify analytics, app audits
"Is my store actually keeping up as I add more products?"
Ongoing store management so it scales instead of slowing down.
Ongoing

Ready to start your journey? Step one takes 30 minutes.

Book a Free Strategy Call
Merchant reviewing her live Shopify store on a laptop, smiling beside packed order boxes
01. Storefront design

A theme built for your brand, not a marketplace.

We design and build custom Shopify themes from the section level up. Merchandising, typography, and motion tuned to your product, not a recycled template with a new logo slapped on.

  • Custom theme design & Liquid development
  • Collection architecture & merchandising logic
  • PDP storytelling built to convert browsers
  • Mobile-first performance & accessibility
Discuss your store
Two developers collaborating on a headless Shopify Plus build at a laptop
02. Plus & headless

When scale demands more than a theme.

For high-volume and multi-brand operations, we architect Shopify Plus and headless builds on Hydrogen or custom frontends. Engineered for checkout customization, B2B, and traffic spikes that would break a standard store.

  • Shopify Plus onboarding & checkout extensibility
  • Headless storefronts on Hydrogen / custom stacks
  • Multi-store & B2B / wholesale architecture
  • Launch-day load testing & failover planning
Scope a Plus build
Developer at a bright office desk configuring Shopify apps and integrations on a laptop
03. App ecosystem

Fewer apps, chosen with intent.

Most stores drown in bloated app stacks that slow the theme and fight each other. We audit, consolidate, and configure only what earns its place. Then build custom app logic where off-the-shelf falls short.

  • App stack audits & performance cleanup
  • Subscription, loyalty & bundling app configuration
  • Custom Shopify app & API development
  • Third-party integrations without theme bloat
Audit my app stack
Small team gathered around a table planning a Shopify store migration and replatform
04. Migrations & replatforming

Moving platforms without losing momentum.

Replatforming to Shopify from WooCommerce, Magento, BigCommerce, or a custom stack is where revenue gets lost to sloppy redirects and missing data. We migrate product, customer, and SEO equity with zero-drama cutovers.

  • Product, customer & order history migration
  • 301 redirect mapping & SEO equity preservation
  • Parallel staging & low-risk cutover planning
  • Post-migration QA across devices & browsers
Plan my migration
Founder reviewing Shopify store performance and conversion dashboard on a monitor
05. Performance & CRO

Speed and conversion, treated as one discipline.

A slow store is a leaking one. We tune Core Web Vitals, image delivery, and theme code, then layer conversion experiments on top. So every performance gain compounds into revenue, not just a better Lighthouse score.

  • Core Web Vitals & theme code optimization
  • Checkout & cart friction removal
  • Hypothesis-led A/B and multivariate testing
  • Analytics instrumentation you can trust
Audit my store speed
Team discussing ongoing Shopify maintenance and support plans around a table
06. Maintenance & support

A store that stays flawless, quietly.

Theme updates, app conflicts, and Shopify's own release cycle break things when nobody's watching. Our retainer keeps your store monitored, patched, and backed up. So issues get fixed before customers ever see them.

  • Proactive monitoring & uptime alerts
  • Theme, app & Shopify update management
  • Priority bug fixes & small-scope requests
  • Monthly health reports & backup protocols
Get a support plan
Capabilities

Six levers of a luxury Shopify operation.

Each engagement is scoped to what moves revenue. Never a bloated menu of unused services, always a bespoke build for the brand in front of us.

Custom theme design

Editorial layouts, brand systems, and mobile-first experiences that feel like a flagship. Online.

Plus & headless builds

Enterprise-grade Shopify Plus and headless architecture for brands that have outgrown a standard theme.

App & API ecosystem

Curated app stacks and custom integrations that extend the store without slowing it down.

Migrations & replatforming

Clean, zero-drama moves onto Shopify that protect SEO equity, data, and revenue continuity.

Performance & CRO

Core Web Vitals, checkout friction removal, and experiment programs that compound CVR over quarters.

Maintenance & support

Proactive monitoring, updates, and priority fixes so the store stays flawless without you watching it.

Engagement path

From audit to a store that runs itself.

A clear four-step path. Strategy locked before build, ongoing care locked into the retainer, polish carried through every step.

Diagnose

Store, theme, app stack, and performance audit. With a ranked opportunity map.

Architect

Theme, platform tier, and integration roadmap aligned to brand standards and growth goals.

Build

Storefront, apps, and migrations shipped in focused sprints with staged QA.

Maintain

Ongoing monitoring, updates, and CRO tuning that keep the store compounding, not decaying.

Proof

Same traffic. More checkouts.

Illustrative example: a Shopify storefront rebuilt for speed and a simplified checkout. Same ad spend, meaningfully higher conversion rate within the first full sales cycle after launch.

  • Checkout steps cut from 4 to 2
  • Page load time under 2 seconds
  • Conversion rate improved, same traffic
  • Mobile checkout redesigned first
See more results
FAQ

Straight answers for operators.

Do you build new Shopify stores or improve existing ones?

Both. Some brands need a full custom build or Plus migration; others need performance work, app cleanup, and ongoing support on a solid foundation. The strategy call decides which path fits.

When do we need Shopify Plus or headless instead of a standard theme?

When checkout customization, B2B/wholesale, multi-store, or serious traffic volume come into play. We'll tell you honestly if a standard theme is enough. We don't upsell tiers you don't need.

Can you migrate us from another platform without losing SEO rankings?

Yes. That's the whole point of a disciplined migration. Redirect mapping, metadata preservation, and staged QA are non-negotiable parts of every replatform we run.

Is ongoing maintenance included, or a separate service?

It's available as its own retainer, or bundled with a build. Either way, monitoring, updates, and priority fixes keep the store stable long after launch day.

How do you measure success on a Shopify engagement?

Conversion rate, page speed, uptime, and revenue per session. Instrumented cleanly so you see what actually moved, not vanity metrics.

How fast can we start?

Most builds start within a week of the strategy call, once your storefront, app stack, and go-live timeline are scoped.

Do we own what you build?

Yes. The store, theme code, custom apps, and Shopify account are all yours. DEVLIP builds and can maintain it, but nothing is locked to us.

What are the contract terms?

Scope, theme or Plus tier, timeline, and terms get confirmed in writing before development starts. No surprises, no fine print.

What does this cost?

DEVLIP runs three tiers built for scope, not a fixed price sheet: Launch, Scale, and Portfolio, each custom-quoted to your scope. A single storefront build or maintenance retainer usually fits Launch or Scale, while Shopify Plus, headless, and multi-brand work moves into Portfolio. See Pricing for the full breakdown, or book a free call for an exact number.

How do we pay you?

Bank transfer, wire, card through Stripe, or PayPal, for the build and any ongoing maintenance retainer alike. Whichever works best for you.

Specialized Shopify services

Design, support, and automation. As dedicated disciplines.

Beyond the full Shopify build, DEVLIP runs three focused practices so every part of the store gets specialist attention.

Design & Development

Custom theme design and Liquid development. Storefronts built to your brand, not a template with a new logo.

Maintenance & Support

Proactive monitoring, updates, and priority fixes that keep a premium store flawless without you watching it.

Automation & Apps

Curated app stacks and custom automation that extend the store's capability without slowing it down.

Free strategy call

Ready for a Shopify store that runs like your brand looks?

Thirty minutes. Store diagnosis, opportunity map, and a clear path. No pitch theater.